About Modeshift

We help transit agencies modernize their fare and data collection infrastructure to improve efficiency, as well as their user-facing technology to provide better, sustainability-oriented service and increase ridership. 

Started in
Changed cities
Years of experience

Modeshift Inc. is a United States-based corporation headquartered in Boston, MA, with additional offices across the country and internationally. Our path started in 2017 as a startup in Eastern Europe, backed by Urban Impact Ventures, in 10 countries and annual revenue of over USD 100M.

Modeshift’s mission is to provide easy to implement and operate smart technology solutions to the public transportation sector. Our core product is a comprehensive urban mobility infrastructure based on the Microsoft Azure cloud and delivered as a service (Software as a Service – SaaS), that has all the components of a modern and advanced smart transit platform: Automated Account-based Fare Collection, Mobile ticketing, RTPI, EMV open-loop payments, CAD/AVL integration, Hardware, and powerful Analytics.

It was evident to us that the smart city vendors were focused on the needs of the big cities and did not have a relevant approach to address the specific challenges of small and mid-sized rural communities. We were thrilled with the idea that we could fill this gap and make an impact by improving the ease of use of public transit in the “everyday sized” cities around the world. The architecture design and build of our cloud-based solution followed. The idea attracted a strong team of experts. Furthermore, we have the support of Microsoft and utilizing their Azure toolset helped us achieve within less than two years our goal. In 2018, we started adding new customers and enhanced functionality, the user interface, and reporting for our system, based on operational feedback.

We currently have 30+ implementations in cities with populations between 50,000 and 2,000,000+ people. Our experienced team of 40 people with a combined transit experience of more than 240 years have already changed the way people commute in more than 30 cities in the US and 2 EU countries.


Frank T. Martin

Senior Advisor

Frank is a preeminent business development and sales strategist and a trusted advisor to government, public, and private sectors in the US transit industry. He is recognized as a forensic transit operations turnaround expert and change leader and has served in executive management positions for two global transportation and engineering companies, as well as a CEO and COO for several of the nation’s largest urban public transportation systems.

Elliot G. (Lee) Sander

Senior Advisor

Lee has played a leading role in transit in North America. In the public sector, Lee ran the Metropolitan Transportation Authority (MTA) of New York, was General Manager of the Manhattan Bus Division, NYC Transit, served as Commissioner of the NYC Department of Transportation, and was the Director of Transit for New York State, where he oversaw New York State’s 75 transit properties. In the private sector, Lee was President of Bonbardier Transportation Americas, Chief Executive AECOM Global Transportation, and Senior Independent Director of the Board, National Express.

Miroslav Katsarov


Miroslav is a great motivator, consensus builder, and a big-picture thinker, leading a team of 40 people with combined transit experience of more than 240 years. His expertise and background include business strategy, business planning, telecommunications, managing system integrations, security and automation business units. Miroslav’s interests are entrepreneurship, start-ups, talent scouting and development.

Margaret Free


Maggie Free holds the position of Chief Revenue Officer (CRO) at Modeshift, where she oversees the go-to-market (GTM) organization. This includes sales, product development, partnership and alliance initiatives, marketing strategies, service delivery, and industry-specific GTM projects. With over two decades of leadership experience in driving client expansion, evolving business models, fostering partner ecosystems, and ensuring customer success, Maggie will play a vital role in propelling Modeshift's growth to the next level.

Pavel Iliev


Pavel is an IT expert with over 20 years of experience in product development in various verticals including developer productivity, content management systems, and personal finance. He was responsible for products included in the Gartner Magic Quadrant with multi-million dollar revenue. Before joining Modeshift he was the Executive VP of Engineering in one of the biggest companies in Europe which also debuted in the US - Progress (NASDAQ:PRGS).

Konstantin Spasov

VP of Business Development

Konstantin is an experienced product and business development professional with vast experience in building revenue systems, having been involved with such initiatives on three continents. His experience spreads from e-commerce and healthcare (for USA, SEA - Malaysia, and Singapore) to mobility as a service (USA and Europe).

Maxwell Mickey

VP of Sales, USA

Maxwell has been involved in the smart government technology market for the better part of the last decade. Before the transit industry put its hooks in him, he was a licensed stockbroker and worked in corporate finance. Maxwell has helped 40+ cities and agencies by bringing new technology to their residents and visitors.

Borislav Gorov

VP of Sales, Europe

Borislav is a results-driven professional with technical skills in strategic selling, building long-term C-level relationships, multi-account management, management of complex projects, and budget control. He is also well-versed in strategic team management and business development. Borislav has extensive technology expertise in product development and services delivery with more than 8 years of experience in Central and Eastern Europe.