Sustainable urban mobility has become a buzzphrase in recent years. And it’s only natural since the negative effects of transit are growing exponentially, affecting people’s health and creating logistical difficulties in cities big and small across the world. The significant technological innovations in the field have created a pathway for the transition to sustainable urban mobility but the process entails much more than technology – it also requires a social and individual change. So how can this transition be achieved and who is responsible for it?
The INNOAIR project partners have developed a guidebook called “131 Ideas For Empowerment In The Transition To Sustainable Urban Mobility” that provides practical examples and suggestions to local authorities, universities, educational institutions, and businesses, based on research in Sofia engaging over 450 persons and 15 leading companies and universities.
The INNOAIR project is co-financed by the European Regional Development Fund through the Urban Innovative Actions Initiative.
Ilina Chipilska is a marketing expert with more than 10 years of experience being involved in a wide range of projects. At Modeshift she manages all marketing activities and the company's online presence.